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Pvt FM channels defy Govt, offer news
When the government allowed private players to bid
for FM radio stations more than three years ago, one of the conditions
was that they would be barred from airing news and current affairs
programmes.
With several private FM radio stations operational
now in Mumbai, Delhi, Bangalore, Lucknow and Indore one finds that
‘news’ is an integral part of their programming schedule. Reason: The
government has not given any specific definition of ‘news’ to private
players, and the FM stations are going by their own interpretation of
the word.
Although these radio stations refrain from calling
any of the content ‘news’, they do have ‘Biz Updates’, ‘Bizness Update’
and even stock prices.
One of the companies says that its station offers
‘‘news you can use’’. Besides traffic and weather info, this station
gives ‘‘stock prices and other crucial information to empower and
entertain’’. In a morning slot on films, there are film reviews, trade
news and ‘‘hot news and gossip straight from Bollywood and Hollywood."
Move on to another station which launched in Delhi a
couple of days ago, and you have live interviews of movie stars and
music personalities. Then, yet another station has programmes on young
achievers and latest updates on the power situation in Delhi.
While announcing the launch of ‘Radio City’ (a Star-Ispat
group joint venture) in the capital, COO of Radio Division, Star India,
Sumantra Dutta, said: ‘‘News is mainly political....’’ He added that
‘Radio City’ would carry news that impacts local people. At the launch
of another private station in the city, Radio Mirchi, officials said
that they would want the government to allow news in their channels,
even as the channel already has business and trade news.
To a query on what was meant by ‘news’, a senior
Information and Broadcasting Ministry official said it was ‘‘primarily
political and economic.’’
The official, however, admitted that he was not aware
of any ‘‘business update’’ slots on these channels.
He also said that the private FM licensees were not
given any definition of news and current affairs by the government.
Meanwhile, if we turn to the dictionary meaning of ‘news’, it does not
have any ‘political’ hue.
While the Oxford Dictionary defines news as ‘‘newly
received or noteworthy information, especially about recent events’’ and
‘‘information not previously known’’, its Thesaurus meanings are
account, advice, bulletin, communication, headlines, information,
intelligence, the latest, message, newsletter, notice, press release,
proclamation, report, rumour and statement, among others.
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Tehelka again, with a newspaper also
It’s coming
back, the same website with the same man backing it, Tarun Tejpal,
editor-in-chief, Tehelka.com. Speaking about the new newspaper, he said:
"We are working right now on the weekend newspaper. We plan to make a
comeback." He added: "We are re-launching the website also. We want to
resume the same way of working." But in its new avatar, Tehelka.com, not
compromising with its objectives, the website states: "Tehelka is
preparing to launch a varied and well-rounded independent weekly
newspaper with public interest journalism at its core. The Tehelka paper
will not be aligned to any political party or business house. It will
represent only the people’s interests. It will be The People’s Paper."
On - the launch of its new website it said: "It will
contain the fine mix of views, opinions, analysis, news and
investigations that had distinguished Tehelka in its original avatar."
The launch date has not been fixed, Tejpal said: "We are looking forward
to launching it in August or September this year."
Going back, Tehelka.com went online in 2000, with a
team of 20 journalists. It started by exposing the issue of betting in
cricket. In March 2001, it broke the story on corruption in arms deals
and came again in the limelight, not just in India but globally. With
this expose, Tehelka clocked over 25,000,000 page views; while at other
times its page views averaged 15,000,000 a month.
The website’s expose of the dirty world of betting in
cricket and the images of India’s defence minister taking packets of
dollars on camera are still haunting people. The website was written and
applauded by international publications like Business Week, New York
Times, The Guardian, Washington Post and Asia Week. But the
question remains, will the past repeat itself?
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Radio Mirchi launched in Delhi
Radio Mirchi, the popular FM radio channel, made a confident start in
Delhi last week claiming 55 advertisers on board right from day one.
National advertisers like Maruti, Hutch, Gilby’s,
Motorola, Seagram, Ranbaxy and, at the local level, retailers including
Sirs & Hers, restaurants like Fortune Cookie, builders like Ansals, etc.
have signed up to air their promos on Radio Mirchi. The station asserts
that exclusive properties like ‘Morning Drive Time,’ ‘Temperature Check’
and ‘Traffic Beat’ have been sold out months in advance.
On the ad sales figure, Radio Mirchi refuses to admit
any number. But Nandan Srinath, Station Head of Radio Mirchi in Delhi,
says: "Internally, we have set ourselves an ambitious target for ad
sales generation. Our success in the other markets besides the high
potential size of radio listeners in Delhi makes us fully confident of
achieving them."
On the programming front, Radio Mirchi plans to carry
on broadly with its current programming as used in other cities like
Mumbai and Ahmedabad. But as Srinath informs: "The key differentiation
for us on the programming part is our mix of Delhi flavour. Everyone has
access to the same music but how you package it in a manner which will
turn on the Delhi-ites is going to be the key factor." Based on their
gut feeling which proved right with the findings of a series of research
studies undertaken by Radio Mirchi, the station plans to be high on the
humour content with a heavy tilt towards hit Bollywood music.
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Ramesh Chopra of EFY Enterprises gets Udyog Rattan Award
Ramesh
Chopra, MD, EFY Enterprises Pvt. Ltd., has been conferred with the
prestigious "Udyog Rattan Award" for outstanding performance in the
field of Industrial Development. The award is instituted every year by
the Institute of Economic Studies.
The previous recipients of this prestigious award
include Vijay Mallya, R. Krishna Bajaj, H. S. Singhania, Dr. B. K. Modi,
B. R. Chopra, Renuka Ramnath and H. P. Nanda. Eminent politicians,
bureaucrats and business personalities attended the function. Chopra, an
IIT-Chennai alumnus, formed EFY Enterprises in 1969 and has led its
growth to one of the leading publishing houses in the country.
EFY Enterprises, an ISO 9002 company, was also
presented an "Excellence Award" for outstanding performance in
Productivity, Quality, Management and Innovation at the same function.
Speaking on the occasion, Ramesh Chopra, said: "The awards rightfully
belong to all those who have been instrumental in making EFY a success
story. I am just representing all these people here. Credit for the
awards goes to my colleagues—present and past—and to our patrons (the
contributors of articles, the advertisers, and the subscribers as well
as readers of our publications) who have been supporting us and
appreciating our efforts to help the industry through our publications.
We have always kept the long-term objectives in mind instead of going
for short-term gains."
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GUJARAT NEWSPAPER MARKET HOTS UP
It’s action time! This time in the Gujarat market. With Dainik
Bhaskar entering the Gujarat market with its Gujarati daily Divya
Bhaskar, the existing market players are tightening their belts.
Gujarat Samachar, a 72-year-old Gujarati daily, is revamping its
operations. "We are planning to invest Rs. 40-50 crore in revamping
infrastructure, manpower and in the layout and designing of the
newspaper," said GM-Mkt. Gujarat Samachar.
Its national marketing team has been strengthened
with the induction of known faces in media circles. About 22 new people
have been inducted at Mumbai and Delhi to spruce up the strength with an
idea of offering better service to clients and agencies. Likewise, its
local marketing team has 16 new faces all over Gujarat in addition to
the existing set up.
"The new layout and designing will have a vibrant
look and appealing aesthetics and content." Presently, Gujarat
Samachar publishes six editions in Ahmedabad, Vadodra, Surat, Rajkot,
Bhavnagar and Mumbai. Ahmedabad, the commercial town, has the highest
literacy level in Gujarat, followed by Surat, Vadodra, Rajkot and Anand.
As per the latest IRS, Gujarat Samachar is the
highest read Gujarati daily with a total readership of 50.05 lakh
readers. As per NRS 2002, the total readership of Gujarat Samachar is
55.10 lakh. Its circulation as per ABC for July-December 2002, stood at
1,042,751.
The edition-wise break up is as follows: in Ahmedabad
it circulates 379,230 copies, followed by Mumbai where it circulates
198,029 copies, then comes Rajkot with 145,560 copies. These main
centres are followed by Vadodra and Surat, where its circulation is at
144,720 and 138,421 copies, respectively. "Our philosophy has been to be
as close to reality as reality itself and hence we present the news in
its original form. Authenticity and unbiased news has been our forte and
motto for years," says Nirmalendu, highlighting the strength of the
paper among the Gujarati community.
Dainik Bhaskar, which has garnered an all India
readership of 135 lakhs, as per IRS 2002, is for the first time entering
into a regional language market, away from its core Hindi-speaking
audiences. Wondering why Gujarat is in focus, here are some facts.
According to Census 2001, Gujarat has a population of 5.06 crore, of
which 69.8 per cent are literate. |
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