A Thrilling Profession Event Management

With the economy booming and the service sector promising to grow at a much faster rate there are jobs that were unheard of till the other day. These jobs require special skills and if you possess the essential traits then you can be trained to perform better in this competitive world.

by REPORTER@DAYAFTERINDIA.COM

Any person, who has good communication skills, like to interacting with people, can work for very long hours and has a very strong networking can become an event professional. Event management is glamorous and exciting profession which demands a lot of work and dynamism. As the name suggest, it means a concept utilizing the planning organizing and finally executing an event.

Event management, the most profound form of advertising and marketing, is a glamorous and thrilling profession. It provides an opportunity for unleashing one’s creative potential to a very high degree. It demands a lot of hard work and effort but at the same time offers enormous scope for ambitious young people.

Event management is a process of organizing a professional and focused event, for a particular target audience. It involves visualizing concepts, planning, budgeting, organizing and executing events such as fashion shows, musical concerts, corporate seminars, exhibitions, wedding celebrations, theme parties, product launching etc. In this way it is a packaging of entertainment, advertising and public relations. This industry is just few years old in India, but holds a promise for expansion.

Eligibility: To become an efficient event manager, there is no need for a certified qualification. Graduates with excellent public relation and networking skills can enter this field.

Some institutes are offering specialized diplomas and advanced diplomas in Event Management with the aim to churn out suitable candidates.

Personal Skills: An event manager should have good communication skills, be confident of accepting challenges and an ability to understand and react properly to a given situation. They must have creativity and organizational skills. Team spirit and leadership skills are the other prerequisites. They have to look into every minute details of the event. Immense work pressure, long hours of work quite often outside regular business hours, is all part and parcel of achieving a rewarding outcome in this field.

Job Prospectus: This is a profession which demands high perfection, hard work and a lot of patience. With the event management industry poised to grow by leaps and bounds, trained candidates have excellent job opportunities. The success of an event manager or event management team depends upon its capacity to procreate themes that have never been thought of before. Work of an event manager involves conceptualizing an occasion keeping in mind the requirements as well as objectives of the client, planning the event, coordinating with different agencies to organize the event, seeking permission from various government authorities, visualizing the stage design, arranging performers and media promoters for the event etc. They have to look into each and every minute detail, set goals and meet deadlines to make the event a spectacle.

Career Options:An able person can work as a manager in an event management company or as a consultant in corporations or can work independently. The execution of the event is a process of projecting a small idea in a whole new way. It is the duty of the event manager to develop, manage and turn the idea into a success. For this, one needs to have an in-depth understanding of the product or brand for which the event is being organized. A manager/consultant in corporations has to make sure that the company maintains a high profile by writing and publishing media releases regularly, inviting special guests for events etc.

Remuneration: It is a field with great options. The sky is the limit for a successful event manager.

After a course in event management, fresher’s can earn Rs 500-1000 per day. The starting salary for professionals can be anywhere between Rs. 8,000 and Rs. 10,000. Once they establish themselves and have enough experience in the field, event managers could command fees from Rs.50,000 to Rs.1 lakh or above per event depending on their client.

INSTITUTES

There are various institutions across the country offer courses in Event Management.

• Amity Institute of Event Management, New Delhi.

• Indian Institute of Event Management, Mumbai.

• Indian Institute of Management, Ahmadabad

• National Institute of Event Management, Bangalore.