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Bahrain - The Home of Motorsport in the Middle
East
Welcome to the world’s premier
motorsport facility – the most modern, user-friendly and exciting venue
in the high-speed, high-tech, high-adrenaline industry on the planet.
When the Government of the Kingdom of
Bahrain underwrote the development of the Bahrain International Circuit,
it foresaw the facility as a catalyst for the future growth of the
economy and the foundation for a string of innovative investments. The
cost of building a facility that has set new standards in motorsport
amounted to approx 150 million US$ / 56.2 million Bahraini Dinars, but
the return on that investment has been many-fold to the Kingdom of
Bahrain and the wider Middle East.
By being the home ground of a sport
that prides itself by demanding and achieving the highest standards of
professionalism, Bahrain has linked itself in the international
community to excellence, prestige and power. By linking with such a
powerful and sort-after brand in the form of Formula One, Bahrain is
reaping the benefits of being at the forefront of an elite club of 18
nations that host the premier motorsport events in the world.
In 2005, for example, the Gulf Air
Bahrain Grand Prix generated print media coverage to the value of $43
million, of which $12.4 million was within Bahrain itself. For 2006
coverage across the Middle East and North Africa leapt by 780%.
The capacity of the circuit to provide
these facilities is not limited to motorsport events. The five-star
catering and premium quality environment has made the Circuit one of the
most popular venues for corporate functions and social occasions. Not
only that, but in fulfilling its role to bring positive benefits to the
community the Circuit hosts many key charitable and community events
each year.
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