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Union Minister for Tourism, Jagmohan, is understood to be trying very
hard to liberate Indian tourism from several restricting factors which
have contributed to stagnancy in tourism despite the Centre and the
States having elaborate tourism set-ups on which millions of rupees
are spent for tourism promotion. But the great India, an incredible
destination, fails to compete with the new tourism hubs of Asia like
Malaysia, Singapore and Dubai. Even neighbouring Nepal and Sri Lanka
are doing better than India. The DayAfter Think Tank
would like all of you who are concerned with the growth of Indian
tourism, to participate in the debate on the issue we would like to
pose: Who is responsible for the stagnancy in Indian tourism?
A connected question with the main poser is: Why
cannot we have a well planned "package Tourism" like some of the
smaller Asian countries have done with great success and profit during
less than a decade? And do you think that Tourism Minister Jagmohan is
on the right track when he argues that domestic tourism, which stands
at a figure of 180 million tourists per annum, should actually form
the basis of the new tourism culture? We would also like you to
comment on the successes and failures of the varied and many
organisations of different segments of the tourism industry like the
Indian Association of Tourism Operators, the Travel Agents Association
of India, the Federation of Hotels and Restaurant Associations of
India and several other associations representing travel guides, rail
travel agents and governmental corporations and departments. Have they
made any serious contribution to the growth of tourism in India or
just made a mess of it because they cannot see eye to eye with rivals
and government policies? The DayAfter Think Tank feels that
Tourism Minister Jagmohan has shown clarity and courage to go right up
to the Prime Minister and seek his approval for the revival of the
Leave Travel Concession facility for government employees and public
sector employees, to form a steady base for domestic tourism and his
efforts to bring about the necessary legal framework and structure for
cooperation between the Centre, the states and the tourism industry,
by bringing Tourism on the Concurrent List. That would make the
industry, the States and the Centre collaborators and cooperators in
tourism rather than rivals and infractous competitors.
A snap survey by The DayAfter Think Tank has
also revealed that the following are the main causes of the failure of
the most potential string of destinations in the world, the Indian
destinations compared with smaller and newer tourists hubs in Asia:
1. The Government treating tourism as a low
priority and low initiative department.
2. The concerned departments vital for the growth
of tourism being parcellised into different ministries and departments
of the Central and the State governments and often working at cross
purposes.
3. The hospitality and connected industries,
including tourist shopping, have been turned into elitist industries,
totally ignoring the medium budget and low income tourists, both
domestic and foreign.
4. An intrinsic element of undesirable infiltrators
in the tourism industry, including people belonging to departments
like immigration and Customs, who fleece and harass the tourists.
5. The total absence of a national tourism culture,
necessary to develop healthy and profitable tourism, as has been shown
by other countries in the Asia Pacific region.
You can add your own reasons and suggestions to
this Tourism debate.
Ofcourse the cross-border terrorism and the
continuous proxy war unleashed by Pakistan has also been damaging
Indian tourism. It had obviously ruined the prospects of kashmir, once
the most desirable tourist destination in the world, and other parts
of the subcontinent by turning it into a sub-continent of risk and
danger. There should be greater involvement of the NGOs, the media,
the cultural and the heritage sectors and of course it should be
debureaucratised and liberated from the tentacles of bureaucrats and
sectorial monopolists. We have just set the ball rolling. Come, join
us and make your own comments and suggestions.
Change the Culture of Governance for the sake of Tourism.