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  INDIAN CRICKET
A sorry state of affairs

by
K. R. Wadhwaney
 
In international cricket for more than 70 years. But its performance, particularly overseas, has been pathetic.India has been in international cricket for more than 70 years. But its performance, particularly overseas, has been pathetic.


If the ball rises around the waist (some critics say around the knee), the Indian specialist batsmen decide to commit suicide. If the breeze helps the ball swerve in and out, it becomes their death-trap. If the quickies are able to hustle through the air or from the pitch, the Indian stars choose to withdraw from the stumps instead of showing guts and grit to face them resolutely. This sadly continues to be the state of mind of the Indian batsmen when they are wearing protective gear from their toes to head.

India has been in international cricket for more than 70 years. But its performance, particularly overseas, has been pathetic. They continue to be lambs for the slaughter when they are engaged in playing on quick wickets against quickies outside their home. To lose bravely is one thing but to sustain humiliating defeat owing to sheer cowardice proves that Indian stars can only twinkle on docile pitches.

The West Indians are currently passing through a very lean and critical phase. They lost the Test by 37 runs and in defeat they looked glorious. They came back at Georgetown to inflict a 10-wicket defeat on Indians who looked like a bunch of novices on a wicket which was responsive to speed. Watching them bat looked as if most of the players were batting without a ‘bat’ in their hands.

Except for ‘much hated’ skipper Sourav Ganguly and to some extent Laxman, no other batsman seemed competent and determined to face the West Indies ‘mediocre pace attack. It was shocking to see Sachin Tendulkar failing again. But there is no cause for worry. He is already on the Don’s milestone of 29. He is sure to get another five to equal Sunil Gavaskar’s record of 34. He is a batsman who has a very mature head on his shoulders. He may not have won many matches for his country but his best is yet to come.

Anil Kumble was sidelined once again. Indeed there was a vacancy for only one spinner. But he would have been a better choice than Harbhajan Singh, who needs to be handled judiciously. He is miles away from what Pransanna and Venkatara-ghavan were. Victory has many fathers and defeat is an orphan. Ganguly should have capitalised on a narrow win. But he could not, and the initiative has been surrendered to the West Indies who will be a force to reckon with in the remaining two Tests. If Ganguly could not motivate a winning army to rise, it would be difficult for him to keep a defeated army in high spirits. What he has to realise is that he is a lone person to uplift the drooping confidence of his players because other officials can offer him no more than lip sympathy.

Coach John Wright has gone on record as saying that poor shot selection was one of the main causes for the defeat. Indeed, many Indian batsmen did make wrong choice of shots. But the question is why did specialist batsmen make injudicious selection of shots? It was mainly because the batsmen did not have faith and confidence in their ability and skill. Self-discipline to pick the right shots is possible only when batsmen have command over their nerves.

Time and time again India has run into self-inflicted problems because of lack of application. To have been dismissed for 102 — their sixth lowest total — on the opening day was shocking. There was nothing devilish in the pitch nor was the bowling hostile. Had the batsmen showed willingness to play with grim determination, they should have totalled much more than what they got. The ship is greater than the crew, it is said. The Indian cricket ship is currently unstable and unsteady. But some individuals are determined to honour individuals for their own mercenary advantages instead of caring for Indian cricket’s health and welfare. What are these ‘Wisden’ awards? What good would come out of these awards? The need of the hour is to translate individuals into a team and unless Indians play as one unit there is no hope of India performing superbly consistently. The Indian Board has huge funds in its kitty. But should it spend thoughtlessly? Why should Jagmohan Dalmiya have sent two officials to England to supervise arrangements made for the Indian team scheduled to tour in June-July? The Board’s new ‘blue-eyed’ boy, who wears the tag of ‘Junior Maharaja’, is expected to be the media manager. He is pleasant and articulate but his superseding some other senior officials is causing concern to many.

What is happening in the Board is bad. What is happening in the West Indies is worse. The administrative manager refuses permission to his players to talk to the press. But the ‘blue eyed’ boy is allowed to interview captains and vice-captains for a national daily. Why should there be two rules — one for one official and another for others. If the players are barred from talking to the press, why should an official be allowed to write in different papers? These double-standards are causes for disunity.

Star power drives car brands
  • Minita Kumar

It's a mantra the advertising guys have pursued for a long time. And it's a classic and maybe, just maybe, a time-tested recipe for building a brand identity. If you know what Shekhar Kapur did to Digjam and what Zakir Hussain did to Taj Mahal Tea, you'll know what we are talking of. Yes, brands and celebrity endorsements. And if that's what Fiat has been trying to do in the recent past with Siena, Palio and Sachin Tendulkar, its got mixed reactions. With both Fiat Palio and now even the Fiat Siena ads boasting the legendary Tendulkar, there is some rattling to be heard in the ad world.

Standing against a blue backdrop, Tendulkar flaunts the new Siena in the latest print ad of the car. The body copy of the ad reads, 'Season's Preview. Fashion on Four Wheels. Starting May 17th, the new Fiat Sienna is being unveiled at your nearest showroom from May 17th -20th and you are invited! New Fiat Sienna. Get Noticed!' If something has got noticed, it's not the car, but Tendulkar endorsing two Fiat brands; Palio and Siena.

Says Vijay Chaldorikar, VP, Marketing, Fiat, "Sachin Tendulkar is the corporate brand ambassador of Fiat. So wherever we see a brand-fit, he endorses the brand. Moreover it's more important to look at the treatment being given to the ad." Quite similar are the viewpoints of Sandeep Pathak, GM, Leo Burnett, which is the agency handling the Fiat Account. "Michael Schumacher is the corporate brand ambassador of Fiat worldwide. He endorses three absolutely different brands of Fiat. Similar is the case with Tendulkar. Wherever we think he would do justice to the brand, he is present. Secondly, if we use a celebrity like Tendulkar for a single brand, we would not be using him optimally because of the high economics of securing a big name endorser", says Pathak. But wouldn't using the same celebrity for two entirely different cars give them a confused brand identity? "Of course", says Kiran Khalap, founder, Chlorophyll. "Fiat is using Sachin Tendulkar as a corporate brand ambassador. But the consumer does not know that. He may end up getting a fuzzy picture of the brands. No doubt, Tendulkar's halo would have a rub off on Fiat, but there is a high probability of confusing the consumer in the process," he says.

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