The
fashion fraternity is having a ball. A ball regardless of the
worldwide recession. They are all over the place. It is party time
for them, come summer or
winter. But winter is their heyday. After Diwali, heralding a mild
winter comes the wedding season in full swing. Then Christmas
preceded by rain and some nip in the air and possible snow in the
upper reaches of the mountains. All this followed by chill winds in
the plains. Good time to celebrate, time to dress up in the most
updated way. The designers are out to make a killing, especially for
the youngsters. People postpone their shopping to the next winter
unless they have to go overseas and pack their bags with clothing
made in India and not to be acquired with dollars. Yet the sun
shines for the designer community. It’s bright, it’s cool, but not
too cold. It’s hot, but only metaphorically. But it is not
sweltering weather. It’s fun time. They are raking in the goodies.
They are raking in the money. It’s not just the fabric that the rich
and famous or the plain rich pay for. They pay for design, not just
labels, but even more for names of designers, who will design
exclusively for them, by the piece, not to be repeated, not for some
time or some years to come. It’s not just Fashion TV, French style,
although it is a very important outlet. For long Fashion TV had been
blanked out from the cables as puritans in the government and the
leading ruling party did not want to see too much exposure—not too
much of belly buttons, boobs and butts, but the fashionistas won in
the end. Fashion TV is back and it relays more than once the Indian
fashions for an hour at a time as it does designers of the world,
not just French or Italian, American or what have you. The designers
have all kinds of clothing, for winter, for the autumn or the fall
as the Americans call it when the leaves fall from the trees and
turn pale. But all the time they have lingerie. The mantra is: buy
more, wear less; dress less and show your limbs more. Even under
heavy winter clothing, the models are supposed to drop the big coats
to reveal themselves for a fleeting second. That’s titillation.
That’s the name of the game. It’s not just white girls and boys
only. Not any more. Black is beautiful. Brown or Asian is
interesting. The models come in all colours, all nationalities, from
all shores, to create the impression of novelty. That’s hard sell.
Even in India, the daughter of the Military
Attache to the Zambian High Commission, Angela Sikweti, who has
grown up in Delhi and been a student here, has taken to the ramp.
From a distance, she has a fleeting resemblance with Naomi Campbell,
at least in her contours. She is svelte, tall and has an attitude
and is just 21. She brings what has been called the silken Afro
touch to what were regarded as dry Delhi shows. She is a second-year
Political Science student. She has been called a ‘scorcher’. She is
making waves in town, that is Delhi, which has emerged as the Mecca
of the fashionistas, although Mumbai is not far behind, because the
big bucks are there more than Delhi. Also doing the rounds is
another model, Yana Gupta, with European blood in her veins. She is
Czech. She is truly audacious. She is also making an impact in
Delhi. Models from Delhi have perforce to go to Mumbai to shoot and
try to land roles in Bollywood. She has done it. She made it to a
Bollywood fashion show called Mohabbat in a daring
see-through top, part topless to lure the rich and famous, bold and
beautiful. Her presentation has been described as spectacular and
for company she had Sonali Bendre, Karan Johar, Rani Mukherjee,
Tanuja and Kajol. She reached the top of the ramp charts, and she
also sneaked into a Bollywood film. How? According to a fashion
expert of Mumbai, a model can no longer be too slim; like Aishwarya
Rai they have to be visible; therefore, they have to be plump. No
restraints on cheese and fattening foods. Like the other Delhi girl,
Miss India, Neha Dhupia, who has also put on weight to reach the
Bollywood scene. Yana Gupta looked so ‘ample’ that there were
murmurs of a silicon job. Whether true or not, she replaced another
ace at the game, Bipasha Basu, in an item number in E. Niwas’s film,
Dum. She hopes her item will be a sensual treat with
choreographer Ganesh Hegde trying to do a classy job. That is what
Mumbai is.
Yet Delhi has a place on the fashion map and
everybody seems to come to Delhi, because it has salubrious weather
for half the year and is more than the national capital. It has an
oeuvre around it. It is the originator of many new trends. It is the
fashion capital. Not just because the first campus of the National
Institute of Fashion Design was set up here and is now many years
old, and its regional campuses have been opened in several other big
cities; nor that many of its alumni are leaders of the fashion pack;
but all these factors add up; add up because a lot of people have
started their own fashion design schools, not just in Delhi, but in
other cities to meet the rising demand for designer clothes for the
rich and famous. There is a craze for them as partying in a big way
is the done thing and to dress up is in. The diplomatic whirl in
Delhi and diplomatic missions doing their bit for the fashionistas
is an important factor. Delhi has more than 100 missions and their
national days are big dos on the calendar. With business and other
delegations coming to Delhi by the dozen every month, fashion shows
add lustre to partying. It is not just dance and music. There has to
be much more.
Fashion takes priority in that area. Sportswear
is now becoming trendy. There are mega bucks involved in advertising
titles on cricketers’ clothes, but Serena Williams, the American
tennis star, who has been beating her sister, and taking title after
title, is now showing off with skin hugging apparel. Not far behind
is the Russian tennis player, Anna Kournikova, who loves to show off
her vital statistics not just on the court but elsewhere. Whether
she wins titles or not, she also loves to make news with her
affairs. But even the likes of Virender Sehwag are being asked to
promote men’s suits, leave alone film stars like Shah Rukh Khan.
Male models like Rahul Dev and Milind Soman have made it to TV
soaps, if they have not had much success yet in cinema. But they are
not writing themselves off. They are trying to keep themselves busy
in more than one area to fill their pockets.