Danfes
Scooters India Limited (SIL) has
a prestigious history of pioneering contribution, spread
over three deca
des,
in the area of design, development, production and
marketing of automotive products in India, particularly in
the domain of two-wheeler and three-wheeler
industry.
The company, an accredited ISO 9001 and
ISO 14001 organisation, today has both manufacturing and
marketing activity in conventional and non-conventional
three-wheeler segment of the industry.
The company’s sustained efforts to meet
the changing needs of the customers and to excel in
delivery of quality products and services, has been
awarded with an excellent Brand Equity. Its brand "VIKRAM"
enjoys an enviable position.
The Company has always been able to
successfully negotiate the sharp edges of continuously
emerging new challenges of the dynamic business
environment by harnessing its most valuable asset, its
professional manpower, which the Company immensely cares
for and continuously nurtures to meet the challenges of
future.

In a competitive industry, driven by
technology, SIL has thoroughly restructured itself and
continues to fine-tune its operations to become more
responsive and efficient in delivering its products and
services.
The gross turnover of the company was
increased by 13.71% in 2002-03 and 10.39% in 2003-04. In
the same periods, the net profit was also increased by
17.26% and 19.24%, respectively.
The SIL was incorporated in 1972 taking
over plant, machinery, design, drawing, documentation,
copyrights etc., lock-stock and barrel from M/s Innocenti,
Italy. The plan
t
was for production of scooters with brand name LAMBRETTA.
The engineers of the company commissioned the old
machinery imported from Italy in 1974 and the prototype of
the vehicle was accepted in VRDE in January 1975.
The commercial production started
thereafter in February 1975 with the
brand name Vijai Deluxe. The capacities were built
for production of 1,00,000 units of scooters each year. SIL
launched Vijai Super scooter in February 1977, which was
improved version of Vijai Deluxe.
Recognising the need for urban
transportation, the company developed indigenously its
first petrol-based three-wheeler on Italian design in
1978. Presently, the company has several models of Vikram
3-wheelers in all possible fuel modes ranging from Vikram
750-D, Vikram 450-D, Vikram LPG, Vikram CNG and Vikram EV.
Scooters India Limited was the fir
st
company to make Electric 3-wheeler in the world. It
is zero pollution 3-wheeler and has been successfully
launched in several cities of India like Lucknow, Agra,
Delhi, Jaipur. Response from 3-wheelers was such that the
company in 1996 decided to discontinue its 2-wheeler
operation and concentrate only on 3-wheelers.
The company got ISO-14001 certificate
in March 2002, which ensures implementation of environment
friendly processes and systems for welfare of its
employees and society as whole. P K Datta, chairman
and managing director of SIL firmly believes that the
company has lots of potential for growth.
The company is in the process of
modernising its production facilities to make available
the latest techno-logy so that products with superior
quality and finish are made available to its customers.
The Ministry of Heavy Industries and Public Enterprises
has agreed to provide all necessary help to the company in
this regards.
(Advertorial)