Danfes
HMT was established in 1953 in
technical collaboration with Oerlikon of Switzerland for
the manufacture of machine tools. HMT’s diversified
product range includes machine tools, watches, tractors,
printing machines, presses, die-casting and plastic
injection moulding machines, food processing machinery and
CNC systems. It has had technical collaborations
with over 30 leading international engineering companies
for the manufacture various products. In an exclusive
interview with The DayAfter, the chairman and managing
director of HMT Limited, M S Zahed, explained in detail
the achievements of th
e
company. Here are excerpts from the interview:
DA: How do you see the HMT Group in the
perspective of Indian business?
MSZ: HMT Group is a major precision
engineering goods manufacturer meeting the demands of a
range of customers from high precision fixtures for the
aerospace industry and high accuracy machines for the
automotive sector to the mechani-sation of agriculture and
farming. The product portfolio of HMT Group
comprises machine tools, watches and tractors and is one
of the very few companies having wide range of products.
HMT is a technology-driven company and has been meeting
the demands of various sectors. It may not be an
exaggeration to say that HMT was one of the few Indian
companies that was instrumental in laying the foundation
for the evolution of the engineering manufacturing
capability in the country, with the adoption of
disaggregated expansion concept in the formative years.
DA: What was the impact of
liberalisation on Indian industry in general and on PSUs
in particular? How has HMT handled it?
MSZ: The process of liberalisation
spawned both opportunities and challenges for the Indian
industry. With liberalisation the trade barriers
diminished leading to proliferation of global brands in
the country. The foreign investment started flowing into
the country with many multi-nationals setting base in
India. The Indian skills found market all over the world
with factor price equalisation phenomena leading to higher
income levels in the case of people working in the high
technology spectrum. The technology gaps started
shrinking. For instance, in machine tools in just three
years the Indian industry bridged a technology gap of 10
years though we still lag behind. The flip side of
liberalisation has been predatory competition leading to
industry shakeouts. More importantly liberalisation has
marginalised public sector.
As
regards PSUs, the challenges were far greater as
characteristically PSUs had to be business enterprises as
well as vehicles of social change. Therefore the
strategies could not be isolated from social concerns and
be driven by business considerations alone. However,
HMT could implement its turnaround plan, which envisaged
comprehensive financial restruc-turing, closure of
unviable units and down-sizing.
DA: What organisational changes have
been made to cope with the evolving market forces after
liberalisation?
MSZ: The company has been
restructured into five subsidiaries. The erstwhile
businesses of machine tools and watches have been recast
as individual subsidiaries namely, HMT Machine Tools
Limited and HMT Watches Limited. The Watch unit in
Srinagar has been spun off into a subsidiary – HMT Chinar
Watches. These subsidiaries would benchmark themselves
with the best industry practices as relevant and adopt
suitable strategies for growth and consolidation. The
company has also closed down some of the perennially
loss-making units. Simultaneously, the manpower reduction
has been undertaken and in terms of numbers the manpower
has been reduced from a level of 30,000 to 10,000.
The company is poised for quantum increases in revenue on
the implementation of the revival plans that have been
formulated for each of the subsidiaries.
DA: What initiatives has HMT taken in
the last three years to boost the company’s success and
what are the plans of the company for turnaround by 2007?
MSZ: HMT is a 50-year-old company
and we celebrated the golden jubilee of inception in 2003.
The Diversified product portfolio calls for formulation of
strategies and initiatives that are specific to the
industry. The first task when I took over as CMD was to
assess the impact of the market downturn during the
preceding years to plan appropriate actions. What was
needed was a realistic 360-degree appraisal. Overall
at the company level the focus has been on cost reduction,
debtors and interest management. Marketing initiatives
with global focus on technology sourcing is another area.
At the unit level the strategies are aimed at improving
operational capabilities and consolidation of the
manufacturing activities. These actions and
strategies are inherently long-term nature.
Reduction in manpower cost is another aim that has been
pursued assiduously over the last two years and has
resulted in substantial decrease in manpower costs.
It is expected that the quantum increases in sales revenue
would yield results and the forthcoming years.
DA: Can you tell us something about HMT
Machine Tools agreement with GUDEL of Switzerland?
MSZ: The issue of automation is of
singular importance to Indian manufacturing industry as it
would translate into improved levels of productivity and
cost reduction. Companies could reap benefits by
positioning attractive value propositions to the customer.
In order to realise this and cater to various sectors such
as defence, automotive, process industries and others, HMT
has partnered with GUDEL to offer total and customised
automation solutions to the Indian manufacturing industry.
GUDEL is a Swiss company and is a leader in the field of
automation with over 10,000 high-tech units and models in
operation worldwide. HMT can use the company’s
expertise in system integration in India.
DA: HMT is into services – consultancy,
technical, engineering services and even software.
What are the challenges in offering services for a Company
that has been mainly into products?
MSZ: HMT has been executing
overseas projects through its export arm HMT
(International) Limited for quite some years. The
primary driver responsible for undertaking this has been
the project management capability inculcated in the
Company through several expansion programmes, which
resulted in 16 manufacturing units some in diverse fields.
This experience translated into the formation of the
Consultancy Division. HMT’s foray into software
service was less successful since it did not have a fit
with the core competencies of the Company. While it is
more profitable to offer services it has far greater
challenges inherent in it. Most importantly we have to
bond with the customer to understand his needs and apply
the systems integration capabilities.
DA: What does it take to become
world-class? What are other building blocks of a
world-class enterprise?
MSZ: World-class manufacturing is
literally a function of a number of variables associated
with manufacturing that in totality would give the
enterprise an edge over competition. Enterprises that have
reached the level of world-class manufacturing are
successful in their markets regardless of size, country of
origin and resources. The attribute that sets them
apart is significantly higher strength gained in terms of
quality, lead-time, flexibility, price, customer service
and innovation. The building blocks of world-class
manufacturing in my opinion are focused and sustained
efforts on lead-time, operational cost, visibility, time
to market, customer service and strategic sourcing.
Given the inherent problems as well as
strategic advantages, can India become a seat for
world-class manufacturing in future?
I have no doubt that the country has
advantages. The recent trend of leading overseas
engineering industries and automotive manufacturers to
locate product or component manufacturing base in India to
cater to world markets is a veritable testimony to this
fact. The comparative advantages that India offers
would stand manufacturing activity within the country in
good stead. For manufacturers the fastest and
easiest way to become globally competitive is through
partnerships with companies that have attained superior
capabilities in particular phases. It is heartening
that the policy initiatives of the Indian government in
this direction amplify and augment the efforts by
companies to reach world-class manufacturing.
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