TOURISM
is one sector in which India is shining and the shine is likely to
become brighter in times to come. The government has adopted some
innovative policies for improvement in the security environment and
long awaited action in the field of aviation to boost connectivity
with other parts of the world as well as within the country. If the
present trend continues, India, which had suffered in the wake of
September 11 events, can certainly grow at a much faster pace in
days to come.
India recorded an improvement of over 20 per cent
but this was based on low figure of tourist arrivals in 2001 and
2002. So far the government has made up for the losses suffered
during the two bad seasons and hoping for a record growth by at
least 10 per cent in days to come. The more heartening feature is
that domestic tourism figures are rising much faster with a growth
record of 22 per cent.
In the meantime, the foreign exchange earnings
have also grown by Rs 300 crore to Rs 17,000 crore against Rs 14,000
crore in the previous year. Though the tourist arrival of 2.8
million is not a high figure, it certainly shows that the days of
growth have come back. This year many tourists had to turn back as
rooms were not available at prime destinations like Goa, Rajasthan
and Kerala.
The air seats were at a premium. Despite the
additional capacity increased with liberal policies, the growth was
not in keeping with the demand. The recent moves to allow all
carriers to add additional capacity in season and new rights given
to carriers from Asean region to fly to metro towns, the position is
expected to improve but it will take a long time before India
becomes an easy destination to visit. According to a conservative
estimate, what India requires is a big jump if it has to realise its
full potential as a tourist destination. A target of five million
tourists has been talked about for nearly a decade now, but to
achieve it the government has to double the existing air services
connecting India with rest of the world. This can happen only if it
strengthens the international carrier in a big way. It is a shame
that the size of the country’s international carrier does not even
compare with the small neighbours in South Asia. This is an
essential requirement if India has to grow in tourism sector.
Yet another factor is that this will call for a
massive investment. Even if the current investment proposed in Air
India is made, it will become at best a modest carrier with a fleet
of 60 aircraft. More so, with bilateral rights being given away
freely, the national carriers------Air India and Indian
Airlines------will lose their net worth and chances of attracting
any strategic investor or formidable player as partner will be lost
for good.
The problem with the present policies of the
government is that it is not allowing the state carriers to turn
around by giving them professional management or the necessary
investment. The slow bleeding of these carriers will soon turn them
into sick units. With announcement of reduction in duty on aviation
turbine fuel, abolition of inland travel tax, the airlines in
domestic sector will certainly become healthy but the real change
will come when an even-playing field is provided to them. What India
needs is that the Aviation Ministry should give up its role as owner
of airlines and instead become a regulator like TRAI in the telecom
sector.
Till that happens the problems of aviation sector
will not be solved. The change in aviation sector is essential
because the country by and large has come to recognise the potential
of tourism as an engine of economic growth. For the first time,
South is emerging as a major player in the tourism sector. The
current year statistics show that the share of South is increasing.
While in 80's 71 per cent of tourists stayed in North, the current
share has been reduced to 48 per cent. This has happened because of
the innovative campaign launched to market Kerala and improved
infrastructure in South. The situation is expected to improve
further with development of Hampi in Karnataka and introduction of
Formula One Racing and other innovative plans by Andhra Pradesh
Government.
The states in North have become aware of the
challenge from South and states like Rajasthan, Uttaranchal Pradesh
and Punjab have started building up their infrastructure as well as
marketing their states as tourist destinations. With states
competing and working for growth of tourism, Centre can play a
useful role by improving connectivity. The big road construction
programme is boom but unless rail and air services are improved, a
major change will not come.