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Dubia: US $ 1 Million Sales Every Day

Dubai Duty Free followed its successful first half-year sales with the announcement of record sales for last month totalling Dh 114.7 million (U.S. $ 31.8 million), thereby averaging over U.S. $ 1 million per day. This surpasses the previous record of Dh 108.4 million (U.S. $ 30.1 million) set in January and represents a 30 per cent increase over July last year. While sales were buoyant across the board, certain categories showed strong increases over the same month last year.

Sales of electronic goods almost reached Dh 14 million (U.S. $ 3.9 million) and showed a 35 per cent increase over sales in July last year. Perfume sales reached Dh 13.4 million (U.S. $ 3.7 million) and showed the same percentage increase of 35 per cent over last July. Colm McLoughlin, Managing Director of Dubai Duty Free, said: "Our first half year sales figures were up 16 per cent on the previous year and we are absolutely delighted that this trend is continuing into the second half. We are aiming to close the year with sales of Dh 1.3 billion (U.S. $ 360 million) and with monthly figures like this, we are very much on track. This is a great reflection of the commitment from everyone at Dubai Duty Free."


Go Digital with Binoculars

Now you can have a great Digital Camera integrated into world-class binoculars. You can take the 8x magnification binoculars to sporting events, bird watching trips, and sightseeing tours to view all the action close-ups, and capture it digitally as well. It takes digital pictures and short video clips and records the action with great still shots and moving images. The 8x21 compact binoculars have an integrated 640x480 resolution digital camera. The built-in digital camera captures what you see in the 8-power view of the binoculars and you don’t have to buy any film. The VuPoint 35-binocular/camera unit is always in focus, so you never need to make any adjustments. The camera is fully automatic, (it adjusts shutter speed) and delivers excellent colour fidelity so that photos stored in memory are bright and colourful. Eight MB of memory can store up to 64 photos at very high resolution or 128 photos at normal resolution. The binoculars also take great video clips. And getting your pictures and videos onto your computer couldn’t be easier—simply connect the binoculars with the included USB cable and "My Computer" will display a removable drive with all your pictures and videos. Editing, printing, and e-mailing your photos and videos is a snap using standard Windows software.
This Binoculars come with: protective carrying case, neck strap, USB cable, CD-ROM with PC drivers and batteries.
Technical Specs:
Store 64 photos at high resolution/128 photos at low resolution, 10 second self-timer, Angle of view: 9.1 degrees, Memory: 8MB SDRAM, 4.5" x 4" x 2"/11.5 oz., Resolution: 640x480, PC requirements: Windows 98/2000/Me/XP and Mac Compatible. It is available at just $ 99.95.


No plans to replace Esteem: Maruti

Maruti Udyog Limited clarified that the company has no plans to phase out its popular entry mid-size brand, Esteem, next year.

There have been reports in a section of the media indicating that the company would introduce a new model next year, which would replace the Esteem.

While Maruti will continue to work on new models, there is no plan to replace the Esteem with any new model next year.

The reports on the replacement of the Esteem originated out of Japan and quoted a senior official in Suzuki Motor Corporation (SMC), the parent company of Maruti Udyog.

Maruti has been in touch with SMC. It is learnt that SMC has also denied the report. In a written rejoinder, SMC has said: "We wish to clarify that we had not made any statement to indicate that the Esteem would be replaced next year".

"No time lines for launch of a new model were given nor did we make any mention of replacing the Esteem next year", the statement by SMC said.


Hyundai gearing up to win car war

All’s fair in wars and cars. Hyundai Motor India (HMI) has reshuffled its agency portfolio in India with unfailing regularity to, presumably, win the war in the car market.

Hyundai Motor India, the wholly-owned subsidiary of Hyundai Motor Company, has put the creative duties of its luxury sedan Sonata on the block. Among the agencies vying for the Rs. 2 crore-business are Leo Burnett, McCann-Erickson and Ambience. The incumbent is SSC & B, which helped launch the brand in the country in 2001.

Executives close to the event say that Hyundai wants to retain a third agency on the roster, which is why its two other panel agencies—Grey Worldwide India and Saatchi & Saatchi—have not been asked to make presentations for the current business. Besides the Sonata, HMI has two other brands on the Indian roads —Santro and Accent—with the launch of a third brand just round the corner. For the record, Grey handles the Accent (Rs. 8 crore account) and Terracan (account size between Rs. 3 and 5 crore) accounts, and Saatchi & Saatchi is the custodian of Santro (Rs. 12-15 crore). The AOR remains with Zenith Media.

Sonata would be a clear coup for any agency, given the potential of the business as well as the prestige factor. No wonder the hush-hush nature of the pitch. After much persuasion, some members of the Chennai advertising fraternity did confirm the move, though company executives could not be reached for comment. Sources say, the company brass is busy in Chennai putting finishing touches to the launch plan of the Teraccan. HMI’s sports utility vehicle is ready to hit Indian roads next week.


General Motors to launch Tavera

The world’s largest car maker, General Motors, is set to launch its multi-purpose vehicle Tavera in India early next year, production trials for which have already begun. Sources in the company said production trials had already completed their sixth run. The MPV will be positioned against Qualis, Toyota’s largest selling vehicle in India and Mahindra & Mahindra’s Scorpio. The 7 to 9-seater MPV may be priced between Rs. 6 lakh and Rs. 8 lakh. General Motors Vice-President for Corporate Affairs, P. Balendran, declined to confirm the development. "As a company policy, we would not like to comment on our future plans," he said.

General Motors has planned a slew of launches in every price segment and class in the Indian market to reach the targeted 50,000 units by 2005. The 2499 cc Tavera will be similar to the latest version of the Isuzu Panther which competes with Toyota’s Kijang in South-East Asian countries. Panther which was developed under the code-name "the 160 Project" was designed for developing countries in Asia by Isuzu Motors Ltd. in association with General Motors Corporation.

The Panther is positioned as a low-priced, reliable, multi-purpose entry-level vehicle. As per the agreement, Isuzu and GM will introduce these vehicles in various countries under their respective brand names wherever they are already present. Both companies will use the same parts and components for making these vehicles.

The transmission and engine will be sourced from Hindustan Motors’ plant. Hindustan Motors has been awarded a letter of intent by General Motors for supply of power units for their new model of utility vehicles.

In spite of a slow start, General Motors has been able to make inroads into the Indian market with the recent successes of Corsa Sail and Optra.


Mother Dairy to diversify

A year after it formed a marketing company, Mother Dairy Foods Ltd (MDFL), to instil some marketing prowess in the co-operative brand, the National Dairy Development Board (NDDB) is all set to unlock the equity of its in-house brand, Mother Dairy. The co-operative marketing powerhouse is now set to extend the brand to untapped high-volume dairy product categories and expand its reach beyond Delhi.

"In the next year, we’ll launch all the dairy products that we believe have a large market," Mother Dairy Foods Ltd. Head—Marketing & Sales Paul Thachil stated and added "in the next six months, we will be retailing these products beyond Delhi."

Mother Dairy’s new product offerings are expected to be in categories such as paneer, ghee and milk powder. "The co-operative sector has not been able to market paneer well and that is why the market has remained unorganised or unbranded so far," Thachil said. Mother Dairy was marketing the Vita brand of paneer from its retail outlets but has stopped stocking it now. Mother Dairy plans to price its paneer at Rs. 20 for a 200 gm-pack compared to Britannia’s Rs. 22 for the same size.

While Thachil is tight-lipped about where and how it will source paneer or other dairy products from, industry sources said that MDFL is close to signing a joint venture with the Uttar Pradesh Pradeshik Co-operative Dairy Federation (UPCDF) and may source these new products from the co-operative. "The sourcing location will have to be closer to Delhi, may be Haryana and U. P.," is all that Thachil said.

MDFL was formed last year to offer its services to various State co-operatives to enhance their marketing efforts through the formation of joint ventures. Till now MDFL has signed one joint venture with the Kerala Co-operative Milk Marketing Federation Ltd (MILMA) to market the MILMA brand of milk products in Kerala.

"The focus of Mother Dairy in the past was not on marketing at all but on a single product—milk. But if we have a strong brand, we can unleash the strength of the brand and use the equity to launch a host of dairy products," Thachil said.

Meanwhile, industry sources say that the dairy major could also be looking at non-dairy products like bread. "Milk and bread go together in the Indian market and it makes good business sense for Mother Dairy to tap that market which is currently being catered to by unorganised vendors outside Mother Diary booths," says an industry expert.

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