The decision of the Government of India to appoint
Sunil Arora as the Managing Director of Air India in addition to his
present charge of Indian Airlines as its Chairman-cum-Managing Director
has offered yet another opportunity to bring about synergy between the
two airlines and help the country save millions of dollars which can go
a long way in bringing about improvement in the financial health of the
two airlines.
It is no secret that the two airlines, over a period
of time, have been constantly losing their market share as they have
been unable to compete because of their small size and inability to get
new planes. The result is that both of them are in the red today and
there is no hope of their turning the corner in the near future unless
they decide to draw upon each other's strength and take advantage of
their compatibility instead of trying to fight for the limited space
where some profit can be made, that is the Gulf routes.
The need for merging the two airlines has been
debated in the past also, and it was felt that without bringing about
such a merger it is difficult for them to become viable. For instance,
it is no secret that an undeclared war has been going on between the two
airlines for the Gulf routes. While Air India earns its bread and some
butter from the Gulf routes, Indian Airlines earns 30 per cent of its
total revenue from foreign operations and in their absence it would be
in far more trouble. The foreign routes are attractive and the private
airlines have been pleading with the Government to allow them to fly
atleast on routes where Air India and Indian Airlines are unable to
operate for want of capacity. In this process atleast 50 per cent of
capacity available to India in terms of bilaterals remain unutilised.
Under the circumstances, the assertion by Sunil Arora
that he hopes to bring about synergy between the two airlines sounds
like music to the ears of those who wish that the airlines do well. For
instance it is no secret that in case the two are merged or get into a
mode to work jointly, they can reduce their requirements of new planes
considerably. Instead of investing four billion dollars in getting new
planes, the two probably will end up saving atleast one billion in terms
of reduced requirement. More so, the deals being made by them also will
be done on different terms. If the two airlines are looking for 75 to
100 planes they will fall in the category of airlines like Singapore or
Chinese who can virtually dictate terms instead of being small players.
In this scenario, hopes are rising as in the absence
of privatisation or bringing in a foreign partner in view of the present
state of the aviation industry, the merger of the two will become a
viable proposition and a start can be made by bringing about synergy
between the two. Some synergy does exist at present in the form of Air
India maintaining engines for Airbus 300 operated by Indian Airlines and
Indian Airlines providing some hub and spoke support to Air India on its
international routes by linking Delhi and Mumbai with different stations
in the country. But the nature of such operations is very limited. For
instance there are many stations abroad where Air India and Indian
Airlines are competing against each other instead of working together.
Such stations include destinations like Dubai, Sharjah and other
stations in the Gulf. They are also flying separately to stations like
Singapore and Bangkok. These operations could be combined with flights
to countries like China, Australia and Hong Kong. More so the two
airlines can also save a lot of money through joint operations . The two
airlines, if merged, can easily get rid of atleast one third of their
present staff as at present they have the unique distinction of having
the highest staff-plane ratio. The number of areas in which they can
make savings is a long list. For instance, at present, they have such a
variety in their fleet which adds to the cost. An attempt at having
commonality of fleet has become the essential part of cost cutting by
airlines. An attempt at coordination can make our public sector airlines
better prepared to meet the competition from private airlines in the
domestic sector and from international players in the international
sector. Looking at the size of operations by Indian Airlines and Air
India, there is no justification for having two establishments. The
sooner they combine, the better it will be as otherwise the stage will
come soon when the two will either be privatised or closed down because
of the heavy losses being made by them.
As of now two airlines are busy negotiating two mega
deals. While Indian Airlines is planning to get 42 planes worth around
Rs 10,000 crore from Airbus, Air India is going for 12 small capacity
long range planes from Boeing and 10 medium capacity planes from the
same manufacturer. These deals are making everyone laugh in the aviation
industry as one arm of the Government is paying more for the same type
of plane because it had negotiated at prices prevailing two years ago,
but could not clinch the deal while the second airline has negotiated in
the current year and benefited from the lower prices in the wake of the
Iraq war and the SARS epidemic.
All these issues can be resolved if the two airlines
were to join hands and prepare a common acquisition programme and use
their clout for the benefit of the country and airlines. Many problems
facing the public sector airlines will disappear if Arora is able to
bring about synergy between the two. The joint fleet planning, joint
maintenance and joint marketing can change the scenario and the two
airlines which at present are struggling with losses can turn the
corner. Agreed that the task of merger is not easy, but a beginning
should not be difficult as both carriers have common boards, common
chief executives and common owners.
. Arora has an opportunity to do what many have failed to do so in
the past. Let us hope he would be able to make the two State carriers
into a viable company.