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Media Pulse Matchbox collecting is his passion India-Pakistan: Fundamentalist Link
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| Amarinder and Badal hire PR agencies | |
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The ongoing political battle between Punjab Chief Minister Amarinder Singh and his bete noire, Prakash Singh Badal, has taken a new twist with both arch political rivals hiring Delhi-based PR agencies to fight their battles. Prakash Singh Badal, who is facing a probe by the Punjab Government on corruption charges against him, has hired the services of Perfect Relations. This is not the first time he has done so. In 1997, when he came to power, he had engaged Perfect Relations to project the achievements of his government. Dilip Cherian, CEO, Perfect Relations, confirmed that Badal has hired his agency. He was, however, not willing to reveal the terms of the contract or its financial details. "It is a need-based assignment. Our services have been taken essentially for the Wimpy Case. "We are helping their lawyers in the presentation of the case and other support material to the court. There are no constant media interventions involved," says Cherian. Cherian however admitted that because of the unfolding political scenario, the element of Badal’s image enhancement is now automatically built into the contract. It is no less interesting that earlier Perfect Relations had offered to do PR for the Amarinder Singh government. However, Punjab CM Amarinder Singh settled for the services of Lexican PR agency. Lexican was shortlisted among half-a-dozen PR agencies which had sent their offers. These included Rediffusion, Ogilvy, Perfect Relations, Lexican and Ad Factor. The brief of Lexican is to project properly the achievements of the Amarinder Singh government in Delhi and the national press. Sources in Lexican said that the Punjab Government had initially signed a contract for three months beginning July 2003 which is renewable. Lexican, which had earlier done PR for the
Government of Karnataka will be using PR tools like press releases
and press conferences to project Amarinder Singh’s government. | |
| In the CM's name | |
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For
quite some time, a gang of young men, some of them said to be
hailing from Bihar, were believed to be strongarming people of
Chhattisgarh and making money. Their modus operandi was said to be
simple. Posing as Youth Congress activists, they would 'visit'
businessmen and traders and tell them to cough up money for the
party fund being operated by Chief Minister Ajit Jogi. In
practically every instance, the Chief Minister's name was taken.
With no means or access to check on the veracity of the claim that
the fund was being operated by the Chief Minister, the hapless
victims paid up.